Leader in product design

My name is Brit. I am a leader in product design with a strong focus in data driven design, testing & optimization.

Recent Work

TOTAL WINE & MORE

PRODUCT DESIGN MANAGER

As one of the founding members of our UX team, I have lead countless large initiatives for our e-commerce platforms, starting with cart & checkout and most recently our redesign of our sign in/ create account experiences. Currently I lead a team of designers on our upper funnel initiatives, and I recently formed our first content focused UX team.

Viajero Market E-commerce Launch

At Mischief Media, this was our first ever non-english speaking audience for a company based in Colombia! We created branding from the ground up including: logo, brand guidelines, marketing materials, as well as designing & developing their e-commerce website. 

RESPA Better Yoga wearable Launch

Ah, the world of wearables! Another Mischief Media project, we started from concept, tested our ideas with customers, and saw our product come to life! In addition to the native iOS & Android app, we also designed the branding, style guide, and promotional website!

Passion Projects

Here are a few projects I have taken on in my spare time! 

Children’s book

I Illustrated and published my first children’s book in 2020 in the midst of the pandemic. Our brand is dedicated to being inclusive which influenced my illustration approach. In addition to illustrating a gender neutral main character, I use techniques to optimize the illustrations for children with visual impairments.

Full project details coming soon!

Wunderstar Kids Launch

I co-founded Wunderstar Kids in 2019 and prepared for our book launch in mid 2020. I created our branding, designed and built our website, photographed products + children to use in promotional material. Currently I maintain our site, manage our social media & email channels, as well as manage operations.

Full project details coming soon!

Previous Clients

Some clients from when I was in the agency world. Experience ranging from healthcare, to security, to retail and beyond! Native iOS & Android apps, responsive web, web apps & experimental design.