I currently lead product strategy and manage UX & CX initiatives for our Pre-Purchase and Purchase Tribes in an agile environment. (Browse, Search, PLP, PDP, CMS, Navigation, Cart, Checkout) I manage the experience for multiple brands including Bed Bath & Beyond, buybuy BABY & Harmon Face Values.



As one of the founding members of the UX team, over the course of 4 years I led our team for UI/UX initiatives, testing methods, & internal process. I led product strategy and managed initiatives for our Landing page and Product/Search Agile teams and established our first content focused UX team. (Previously led Account, Loyalty, Cart & Checkout) 

Passion Projects

As a creative outlet, I take on some projects in my spare time! Mischief Media is a small design agency I own where we focus on building brands and digital experiences for small businesses. I also co-founded a children’s book publishing company. Here are a few of my passion projects!

Viajero Market E-commerce Launch

At Mischief Media, this was our first ever non-english speaking audience for a company based in Colombia! We created branding from the ground up including: logo, brand guidelines, marketing materials, as well as designing & developing their e-commerce website. 

RESPA Better Yoga wearable Launch

Ah, the world of wearables! Another Mischief Media project, we started from concept, tested our ideas with customers, and saw our product come to life! In addition to the native iOS & Android app, we also designed the branding, style guide, and promotional website!

Children’s book

I Illustrated and published my first children’s book in 2020 in the midst of the pandemic. Our brand is dedicated to being inclusive which influenced my illustration approach. In addition to illustrating a gender neutral main character, I use techniques to optimize the illustrations for children with visual impairments.

Full project details coming soon!

Wunderstar Kids Launch

I co-founded Wunderstar Kids in 2019 and prepared for our book launch in mid 2020. I created our branding, designed and built our website, photographed products + children to use in promotional material. Currently I maintain our site, manage our social media & email channels, as well as manage operations.

Full project details coming soon!

Previous Clients

Some clients from when I was in the agency world. Experience ranging from healthcare, to security, to retail and beyond! Native iOS & Android apps, responsive web, web apps & experimental design.