Brit Ali

Leader in Product Design

My name is Brit and I am a design leader with a decade of experience in product design and UI/UX design, currently a Senior Product Design Manager at Instacart. Over the past 5 years I’ve been leading product design teams; improving on the user experience and expanding e-commerce capabilities for multi-billion dollar retailers. I have a track record for maximizing team performance, hiring top talent, growing teams, and leading large scale initiatives, frequently meeting or exceeding KPI’s.

Design process graphic showcasing Discovery, Test and Iterate, and Launch and Learn

Design Process

It is important to have alignment across the board on goals, KPIs and what problem(s) we are trying to solve up front. I encourage collaboration with research and analytics to help narrow the problem(s) and guide design direction. Throughout design, it is extremely valuable to receive both internal feedback as well as customer feedback as we iterate through solutions. Finally, when launching, ensuring quality of implementation, and monitoring results to identify future improvements.

Maximizing team performance

I am continuously focused on creating efficiencies for my teams to perform at their best. What can I do to enable my team, reduce pain points so team members can focus on creating their best work?

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Process Improvements

Collaboration icon

Enabling communication

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Organizing & planning

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Fostering collaboration

Graphic showcasing employee retention. Attracting talent, and developing and retaining talent

Team growth & retention

I am focused on attracting and retaining top talent. I have led multiple class partnerships with a university with a top notch UI/UX program, and established internships to build a pipeline of interest and talent.

Retaining talent through building team culture, and supporting individuals in their career growth.

Driven Results

For the past 5 years I’ve been leading product design teams; improving on the user experience and expanding e-commerce capabilities for multi-billion dollar retailers. Many initiatives I have led my teams through have met or exceeded our target KPI’s.

Prior to working in-house, I was in the agency world as an individual contributor where I designed Native App and Responsive Web experiences for a variety of clients.

Instacart

SENIOR PRODUCT DESIGN MANAGER

2022 – Present 4 directs

 

Bed Bath and Beyond Logo

Bed Bath & Beyond

UX DESIGN MANAGER

2021 – 2022 7 directs

 

Total Wine and More Logo

Total Wine & More

PRODUCT DESIGN MANAGER

2017 – 2021 7 directs
Collection of logos from past clients

Agency work

2014 – 2017
Brit Ali Holding Children's Picture books

Get to know me

See some of my passion projects!