UX Design Manager

Bed Bath & Beyond

April 2021–May 2022

I led UX initiatives for our pre-purchase, purchase, college, and loyalty tribes in an agile environment. (Browse, search, PLP, PDP, CMS, navigation, cart, checkout, college, loyalty) I managed the experiences for multiple brands including Bed Bath & Beyond, buybuy BABY & Harmon Face Values.

Bed Bath and Beyond Category Pages Responsive Web designs

Leadership

In about a year, I impacted my team by contributing to process, growing our team, providing guidance and leading strategy for our initiatives.

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Team Efficiency

Upon joining I focused on many heavy hitters off the bat- documentation process, shared file repository, review cycles & approval process.

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Employee Development

In addition to yearly reviews and weekly 1:1s, I actively worked on career pathing to keep our team members engaged and continuously growing. Actively worked on adding additional IC levels and outlining corresponding criteria for each level.

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Planning & Resourcing

When I joined, designers were overloaded with unrealistic deadlines and too much work, which resulted in burnout and sacrificing quality of work. I established process for my tribes including bi-weekly sprint planning and regularly synced with my tribe directors on upcoming initiatives to better plan workload.

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Class partnerships & Recruiting

I formed our first class partnership at a college with over 50 students across undergrad and masters programs in UI/UX. The goal was to build awareness of our UX department to recruit interns and full time hires.

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Fostering Collaboration

One of the biggest challenges I worked on was enhancing collaboration across the design team as well as product team. Often times, solutions were thought of in a silo instead of end-to-end journeys which was a large focus of mine.

Driven results

Here are a few initiatives I have led across purchase and pre-purchase tribes.

Bed Bath and Beyond Cross Banner Responsive Web Designs

Cross Banner Shopping

2021 2 designers + 1 researcher
Increase in cross banner engagement

Allowing our customers to checkout across all 3 of our brands at once (Bed bath, buybuy BABY, and Harmon). Improving the browsing experience to promote discoverability of cross banner items.

Bed Bath and Beyond PDP Responsive Web Designs

PDP Redesign

2021 3 designers + 1 researcher
Increase in CVR

Incorporating usability testing, Baymard research, NPS comments, competitive research and A/B testing to create an improved PDP experience for our customers.

Bed Bath and Beyond Out of Stock Responsive Web Designs

Out of Stock enhancements

2021 3 designers + 1 researcher
Results Pending

Inventory issues are one of our top complaints from customers. Making it easier for customers to understand what they can get and when they can get it, as well as reducing dead ends.

Bed Bath and Beyond Category Pages Responsive Web designs

L2 L3 browsing strategy

2021 1 designer
Results Pending

Reducing friction in the browse path for our category and sub category pages.

Harmon Face Values Responsive Web Designs

Harmon Launch

2021 3 designers

Migrating the existing Harmon site onto our core platform, updating the taxonomy, rebranding, creating a design system.

buybuy BABY Rebranding Responsive Web Designs

buybuy BABY rebrand

2021 2 designers

Refreshing the branding for buybuy BABY including colors and fonts, as well as updating our design system.

Bed Bath and Beyond Logo (Designs coming soon)

Idea boards Enhancements (Coming soon)

2021–2022 2 designers + 1 researcher
Results coming soon!

Improving on our idea boards experience to make it easier to get inspired! Providing more pathways to discover ideas and additional tools for our customers to view, organize, and filter their ideas!

Bed Bath and Beyond Logo (Designs coming soon)

Cart enhancements
(Coming soon)

2021–2022 2 designers + 1 researcher
Results coming soon!

Reducing confusion surrounding our multiple fulfillment methods, and corresponding pricing in cart. Cleaning up overall styling in cart & checkout.

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Brit Ali Holding Children's Picture books

Brit Ali

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