UX Design Manager
Bed Bath & Beyond
April 2021–May 2022
I led UI/UX design initiatives across web and app, scaling features across platforms for Bed Bath & Beyond, buybuy BABY and Harmon from concept through handoff and implementation.
Leadership
In about a year, I impacted my team by contributing to process, growing our team, providing guidance and leading strategy for our initiatives.
Team Efficiency
Upon joining I focused on many heavy hitters off the bat- documentation process, shared file repository, review cycles & approval process.
Employee Development
In addition to yearly reviews and weekly 1:1s, I actively worked on career pathing to keep our team members engaged and continuously growing. Actively worked on adding additional IC levels and outlining corresponding criteria for each level.
Planning & Resourcing
When I joined, designers were overloaded with unrealistic deadlines and too much work, which resulted in burnout and sacrificing quality of work. I established process for my tribes including bi-weekly sprint planning and regularly synced with my tribe directors on upcoming initiatives to better plan workload.
Class partnerships & Recruiting
I formed our first class partnership at a college with over 50 students across undergrad and masters programs in UI/UX. The goal was to build awareness of our UX department to recruit interns and full time hires.
Fostering Collaboration
One of the biggest challenges I worked on was enhancing collaboration across the design team as well as product team. Often times, solutions were thought of in a silo instead of end-to-end journeys which was a large focus of mine.
Driven results
Here are a few initiatives I have led across purchase and pre-purchase tribes.
Cross Banner Shopping
| 2021 | 2 designers + 1 researcher |
|---|
| Increase in cross banner engagement |
|---|
Allowing our customers to checkout across all 3 of our brands at once (Bed bath, buybuy BABY, and Harmon). Improving the browsing experience to promote discoverability of cross banner items.
PDP Redesign
| 2021 | 3 designers + 1 researcher |
|---|
| Increase in CVR |
|---|
Incorporating usability testing, Baymard research, NPS comments, competitive research and A/B testing to create an improved PDP experience for our customers.
Out of Stock enhancements
| 2021 | 3 designers + 1 researcher |
|---|
| Results Pending |
|---|
Inventory issues are one of our top complaints from customers. Making it easier for customers to understand what they can get and when they can get it, as well as reducing dead ends.
L2 L3 browsing strategy
| 2021 | 1 designer |
|---|
| Results Pending |
|---|
Reducing friction in the browse path for our category and sub category pages.
Harmon Launch
| 2021 | 3 designers |
|---|
Migrating the existing Harmon site onto our core platform, updating the taxonomy, rebranding, creating a design system.
buybuy BABY rebrand
| 2021 | 2 designers |
|---|
Refreshing the branding for buybuy BABY including colors and fonts, as well as updating our design system.
Idea boards Enhancements (Coming soon)
| 2021–2022 | 2 designers + 1 researcher |
|---|
| Results coming soon! |
|---|
Improving on our idea boards experience to make it easier to get inspired! Providing more pathways to discover ideas and additional tools for our customers to view, organize, and filter their ideas!
Cart enhancements
(Coming soon)
| 2021–2022 | 2 designers + 1 researcher |
|---|
| Results coming soon! |
|---|
Reducing confusion surrounding our multiple fulfillment methods, and corresponding pricing in cart. Cleaning up overall styling in cart & checkout.
Keep exploring...
Product Design Manager
Total Wine & More
Brit Ali